Which is better: SEO or Google Ads?
“What is better SEO or Google Ads?”, “Should I focus on SEO or Google Ads?” These are the questions you may have heard so many times. Both SEO and Google Ads have their benefits and drawbacks. Both of them need devoting funds and time but the amount is different for each. Google Ads is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network. SEO tries to enhance the visibility of a website in Google since most users prefer it to other search engines. Other search engines follow the same rule so this can be applied to others as well. This article will discuss how Google Ads and SEO work, their pros and cons, and recommendations for which is best for you.
Different roles of SEO and Google Ads
Both of them can help your brand to develop, but it is important to find out which is best for you and can get the optimum result.
SEO and Ads complement each other’s roles. SEO tries to make your website interesting for your customers and create relevant content to meet their needs and engage them. The content incorporates materials such as texts, videos, and infographics you create. SEO also makes sure that your website is convenient to use by optimizing its layout and design.
Google Ads is a paid form of online display advertising. Each time a user clicks on your Ad, you have to pay Google. These ads will be displayed to users who search for a particular keyword. In this way, customers who are interested in your products and services can find you.
In the next sections, we elaborate on how SEO and Google Ads work.
How Google Ads work
No business not wants to be on the first page of Google for their products or services. For example, if you sell appliances, you want to be on the first page of search results when people search for “appliances near me”. Google Ads can help you to reach the top of a search. Using specific keywords makes it possible to get to the top 3. Online advertising allows you to reach the top of a search result if you have a good website and a proper bid. AdWords works by you placing a bid for the search phrase “appliances near me”. Each time a person clicks on your ad, you have to pay Google a certain agreed amount for that click. Bids or Cost Per Click depends on several factors including industry. The costs per click are different but the average ranges from around $2 to $4 per click. Based on what Google claims when you get 10 clicks you get one customer.
For Google Ads, you have to pay to have a higher rank in search results. It means that you pay to have a better place on Google’s search engine. SEO, also known as Organic search, refers to unpaid search results. Even with Ads or without them, Google works toward presenting you with the best content.
Advantages of Google Ads
- Be visible at the top of the first page or in the top 5 search results
- Spotting local target audience around your business
- Set hours to show for certain keywords or phrases
- Bring potential customers to a specific landing page
- Track conversions or leads
- Create custom remarketing lists to show display ads to
Drawbacks of Google Ads
- Not a good strategy for long-term marketing
- Expensive over time in comparison to SEO
- Limited to only one website or domain
- Ads appear with the label “Ads”
- Finding the best keywords is a time-consuming task
How SEO works
Google Ads is a good option when you want to get to the top ranks in a short amount of time. But if you are looking for a permanent place on the first page of search engines SEO would be the best solution for you. SEO does not enhance your ranking in one night. It needs some backend activities so it takes time for Google to improve your ranking. These activities include content creation, website optimization, establishing goals, and tracking progress over time.
SEO improves your website visibility to bring traffic and optimize site conversions. Every business website is created with the purpose of conversion. A website conversion happens when a user completes a desired action on your website, like clicking a certain link, playing a video, or making a purchase. Your website needs to load fast, have relevant and meaningful content, and be useful for customers if you want to have great SEO. In general, what developers do on the backend of your website makes a great contribution to your SEO and helps you to have a better ranking.
Advantages of SEO
- a good way for having a permanent high ranking on Google
- Bring organic traffic which causes a reduction in abandonment rates
- Do not need to spend money on clicks
- Getting more trust from customers in comparison to ads
- Optimized websites are prior to others for Google and search engines
Drawbacks of SEO
- Ranking improvement is a time-consuming task.
- The ongoing effort is required to keep higher rankings
- Unlike Google Ads, there are no immediate results in SEO
- Require long-term investment and time
To get to the top of Google’s first page in the short term, Google ads would be a reasonable choice, but if time is not a concern for you and you are looking for a long-term high ranking on Google you should choose SEO. For instance, if you want your website at the top of Google’s first page for next week you need to choose Google Ads. It is recommended to do both strategies if you can.
You can start with Google Ads to get to the top of the first page quickly, as your visibility enhances in search results you can reduce your Google Ads budget accordingly.
With an understanding of SEO and Google Ads and their difference, you won’t have any problems running your marketing strategies.